Engage, inspire, persuade
Human beings are suckers for stories. They’re how we’ve always communicated. From the myths of ancient times, to modern legends created by popular culture and advertising, stories inspire us, guide us, create order out of chaos, and help us to connect and find meaning.
So why would you not use stories to address organisational and leadership challenges?
Our favourite stories often have values that are important to us, and their characters have a purpose that we can relate to. They resonate with us on a deeper level. By being very clear on your purpose and values as an organisation and as a leader, you can use the power of stories to build trust and better relationships, to inspire people, and to change hearts and minds.
From change and uncertainty, to scenario planning, marketing or delivering tough messages about market risk, narrative is a tool that every leader should have in their box.
By taking part in Excite you learn to: